POPIA-Compliant Cold Email in South Africa: What You Need to Know

POPIA in one paragraph

The Protection of Personal Information Act governs how you process personal information, including electronic direct marketing. For B2B outreach you need a lawful basis, a clear opt-out, accurate sender identification, and respect for do-not-contact requests.

A practical checklist

• Suppression list — never contact anyone who opted out.
• Opt-out in every message — make it one click.
• Per-domain limits — protect deliverability and reduce risk.
• Audit trail — log who was contacted, when, and why.
• Fail closed — if consent or credentials are missing, do not send.

Automate it safely

Revinex bakes these controls into a compliance gate that runs before every send, with a mandatory human approval step. See how it works or start free.